Highmark Stadium TaleGate, Highmark’s Interactive Experience Where Fans Can Record Memories, Returns at the Buffalo Bills Home Opener
WHO: Highmark Blue Cross Blue Shield and members of the Buffalo Bills community.
WHAT: On Sunday, September 8, 2024, ahead of the Buffalo Bills home opener at Highmark Stadium, fans are invited to share their favorite memories from One Bills Drive at Highmark Stadium TaleGate, a new interactive storytelling experience for the 2024/2025 seasons. Fans are invited to step into a memorabilia and nostalgia-packed recording booth trailer where they can reflect on their time at the stadium over the last six decades.
The first-of-its-kind experience gives Bills Mafia the opportunity to pay tribute to Highmark Stadium before the new stadium is complete in 2026. The TaleGate trailer will be open for fans at home games on Sept. 8, Sept. 23 and Dec. 1.
Attendees will be able to begin recording memories at 9 a.m.
WHEN: Sunday, September 8, 2024, 9 a.m. to 12 p.m.
WHERE: Highmark Stadium, Gate 5, 1 Bills Dr, Orchard Park, NY 14127 (Located near The Bills Store)
INTERVIEW OPPORTUNITIES:
Thurman Thomas, Buffalo Bills Legend (TBD)
Fans sharing their stories
VISUALS:
TaleGate trailer (external and internal)
Thurman Thomas inside the TaleGate trailer (TBD)
VIP attendees/social influencers
Fans sharing their stories
CONTACT:
Andrea Gallagher, Crowley Webb for Highmark Blue Cross Blue Shield of Western New York
716-844-7238, 619-987-2277 (mobile)