Business of the Week: “Ground Control Shoe Store”
By Eric Perry
In the black community, shoes often symbolize more than mere style; they play a significant role in shaping one’s identity. Growing up on the east side of Buffalo, Mike Gates encountered numerous challenges in a neighborhood with limited resources. Yet, it was his father's passion for fashion that inspired him and profoundly influenced his views on life and business. Today, he is the proud owner of Ground Control Shoe Store.
From a young age, Mike understood that shoes could reflect a person’s status and individuality which sparked his entrepreneurial journey. He saw a need for a variety of clothing options for people of different financial backgrounds. Mike is dedicated to offering a range of products from high-end designer items, to affordable, and restored clothing making fashion accessible while fostering a sense of community among his customers.
A key part of Mike's business philosophy is starting small and allowing for growth over time. He emphasizes patience in entrepreneurship and kept his initial investments low to manage expenses effectively. This careful approach ensured that his earnings consistently exceeded his costs, helping him navigate the challenges of running a business.
Ground Control 569 Elmwood Avenue Buffalo NY - www.Groundcontrolworldwide.com
As his business grew, Mike considered opening a physical store. He realized this would require careful planning and a focus on ensuring his profits could cover the costs of rent and utilities. This forward thinking mindset reflects his commitment to building a stable business.
For Mike, being a business owner is about more than making money; it is about creating a lasting impact and legacy. He encourages aspiring entrepreneurs to think about their goals and the influence they can have on others. By sharing his journey, Mike aims to inspire a new generation of business leaders who are passionate about fashion and their communities.
Mike Gates embodies the entrepreneurial spirit through his passion for collecting and reselling shoes and clothing, as well as his brother's original clothing line called Enchanting, which is designed to inspire and celebrate all ethnic groups and races. His commitment to providing diverse options and engaging with the community serves as a powerful example for others. The name "Ground Control" symbolizes the launch pad for Michael Gates' entrepreneurial journey, where everything takes off and evolves.
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