Celebrating Community and Entrepreneurship: The Story of Jonathan Zelasco Sr. and The Vintage Raider 716
By Eric Perry
The Vintage Raider Storefront
Jonathan Zelasco Sr. embodies the spirit of community and entrepreneurship through his family-run vintage thrift store, The Vintage Raider 716, located at 2935 Delaware Ave in Kenmore, NY. As the first Black-owned vintage thrift store in Western New York, which opened its doors in September 2022, Jonathan has created a treasure trove for vintage lovers and thrifting enthusiasts alike.
His passion for collecting is deeply rooted, inspired by his father's love for unique finds. This inspiration shines through in his carefully curated inventory, with approximately 40% of the items sourced from his personal collection. Each piece tells a story, reflecting Jonathan's journey from childhood to adulthood and celebrating nostalgia and individuality without breaking the bank.
However, Jonathan's vision extends beyond just sales; he is deeply committed to giving back to the community. He offers free pickups for unwanted sneakers, clothing, toys, and books, making it easy for everyone to contribute positively to those in need. This initiative highlights his belief in the power of community engagement and support.
Jonathan’s entrepreneurial journey has not been without challenges, particularly in reaching a broader audience beyond his immediate community. Nevertheless, his determination to create a diverse clientele showcases the power of innovation and resilience in the face of obstacles. By focusing on expansion, he has successfully established connections with a wide range of customers, proving that with creativity and hard work, success is within reach.
Beyond his business endeavors, Jonathan dedicates his time to mentoring young athletes, emphasizing the importance of community involvement and support. His commitment to fostering the next generation reflects his belief that true success lies not just in business achievements, but in the positive influence one can have on others.
Jonathan Zelasco Sr.'s story serves as a powerful reminder of the profound impact that Black-owned businesses can have on their communities. Through his love for his roots and dedication to helping others, he is paving the way for meaningful change and inspiring others to follow in his footsteps.